Yvette Hayward is the president of Y. Hayward Inc, a public relations company that has been a powerful resource in the literary field for over seven (7) years. She has represented well-known authors such as, Essence Best-selling authors, Lolita Files, Victoria Christopher Murray, five-time NAACP award recipient, David E. Talbert, New York Times Best-selling author, Wendy Williams, and LaJoyce Brookshire, author of Soul Food. The company’s primary mission is to bring recognition to African American authors throughout the country.
In addition to Y. Hayward Inc, Yvette Hayward is the co-chair of Flowers & Hayward Publicity & Entertainment, Inc. F& H Publicity has worked with the preeminent publisher, Simon & Schuster, as well as Culture Plus Books Distributors, the leading distributors of African- American books in the country. With an established client base of best-sell authors, the company is able to carry out its mission through developing client specific tailored programs such as book signings, radio, television, print and promotional tours.
The African American Literary Award Show is the brainchild of Ms. Hayward. She came up with the idea in 1996 and was finally able to bring it to fruition in September 2004.